Rolex Makes Official Time Sand?

Rolex Timesand (Image courtesy 1/6 (artmarcovici)
By Andrew Liszewski

I guess it makes sense that if an hourglass were to have any chance of accurately providing some measure of time, the sand would have to be of a uniform size, consistency and texture. And if any company on Earth were qualified to produce a sand used for timekeeping, it would be Rolex. A single bag of Time Sand flowing through a standard hourglass is the equivalent of 30 days, and the pallets and pallets of sand you see below represent a generous estimation of an average human lifespan.

Rolex Timesand (Image courtesy 1/6 (artmarcovici)

The pallets of Rolex Time Sand were part of an art installation created by Michael Marcovici who’s also known for an installation where he stacked 10 million $100 US bills on 12 pallets to visually represent what $1,000,000,000 looks like.

[ 1/6 (artmarcovici) – Rolex Time Sand ] VIA [ bookofjoe ]

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