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Amazon Kindle post reveals what’s behind its feud with Hachette.

“In its post, Amazon makes a mathematical plea for why most e-books should be priced at $9.99, instead of $14.99 or $19.99, given that they don’t require printing, storage, or transportation.

The company says it’s found that e-books priced at $9.99 sell 1.74 more copies than when they’re priced at $14.99. If you carry that factor to an instance of selling either 100,000 books at $14.99 or 174,000 copies at $9.99, total revenue increases 16 percent, and authors get an audience that’s 74 percent larger.”

via Amazon Kindle post reveals what’s behind its feud with Hachette..



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