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quotesque | Dark Data

“Dark data is data we know exists but is never made visible to us as citizens and consumers. Like dark matter, we see only its effects. Instantaneous stock market crashes, precision drone strikes, personalised advertising, denials of credit — all can be seen as mediators of dark data. Occasionally it leaks directly into public discourse through privacy transgressions, cast as an abused party. This rendering is illusory: Dark data is not just ‘out there’, like all data it is manufactured, be it by physical sensors or software. It requires the deployment of an extensive infrastructure controlled by organisations with the means to create it.”

dark data

quotesque | Dark Data.



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