Why newspapers must raise their price | Monday Note


“When technological disruption causes an irrevocable market decline, ???it???s almost prudent to raise prices???. To support their claim, SKP mentions AOL which, at a critical point of its existence, raised its rates and generated large amounts of cash. This helped the online service finance major shifts in its business. To the contrary, Kodak continuously lowered the price of its film products, found itself unable to invest in a digital turnaround and finally went bankrupt.”

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