Our unique approach to research – Official Google Blog

“Overall, our success in the areas of systems, speech recognition, language translation, machine learning, market algorithms, computer vision and many other areas has stemmed from our hybrid research approach. While there are risks associated with the close integration of research and development activities—namely the concern that research will take a back seat in favor of shorter-term projects—we mitigate those by focusing on the user and empirical data, maintaining a flexible organizational structure, and engaging with the academic community. We have a portfolio of timescales, with some researchers working with engineers to rapidly iterate on existing products, and others working on forward-looking projects that will benefit people in the future. “

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