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What Facebook Knows – Technology Review

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“He found that our close friends strongly sway which information we share, but overall their impact is dwarfed by the collective influence of numerous more distant contacts???what sociologists call “weak ties.” It is our diverse collection of weak ties that most powerfully determines what information we’re exposed to.

That study provides strong evidence against the idea that social networking creates harmful “filter bubbles,” to use activist Eli Pariser’s term for the effects of tuning the information we receive to match our expectations.”



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