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From books to infrastructure – Design – Domus

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“The open secret about Amazon is that it’s not a book company, or a retail company, or an Internet company; it’s an infrastructure company. Its warehousing and distribution services outstrip most other retailers, and in many nations, particularly in Europe, their warehouses are the largest in the country. From the outset, Amazon didn’t just buy up other book retailers and distributors; it acquired statisticians, analytics, data miners and hardware technicians. “



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