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Chrome’s Homepage Penalized for Paid Links

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“A Google spokesperson says that the campaign wasn’t authorized by Google, but “Google should be held to a higher standard, so we have taken stricter action than we would against a typical site”. That’s the reason why Google “demoted www.google.com/chrome and lowered the site’s PageRank for a period of at least 60 days”. As Matt Cutts explains, “after that, someone on the Chrome side can submit a reconsideration request documenting their clean-up just like any other company would. During the 60 days, the PageRank of www.google.com/chrome will also be lowered to reflect the fact that we also won’t trust outgoing links from that page.[..] In 2009, Google Japan hired an Internet marketing company to promote one of its features. The company used paid posts and Google dropped the PageRank for Google Japan’s homepage from 9 to 5.”



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