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Kindle Fire Is A Service, Not A Product

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“”At the $200 price point [..] Amazon found the consumer sweet spot with that price, even though they lose $2.70 on each one. [..] This isn’t just a blogger’s armchair analysis. Amazon wants to get that message across. CEO Jeff Bezos himself calls the Kindle Fire a “a fully integrated media service,” of which hardware is “only a piece.” Amazon’s PR machine says “Kindle Fire is a fully integrated, end-to-end service that gives customers access to over 18 million movies, TV shows, books, magazines, apps and games.” Buying a Kindle Fire isn’t buying a computer; it’s paying to access a handheld media store.””



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