Losing Michael Jackson

The passing of the King of Pop set multiple records across Yahoo!. On our front page, the story “Michael Jackson rushed to hospital” was the highest clicking story in our history. It generated a whopping 800,000 clicks within 10 minutes and news of his death saw 560,000 clicks in 10 minutes. Also, the news area on our front page experienced five times the amount of traffic it normally receives.

Yahoo! News set an all-time record in unique visitors with 16.4 million people, surpassing our previous record of 15.1 million visitors on election day. Four million people visited the site between 3-4pm Pacific time, setting an hourly record. We also recorded 175 million page views yesterday, our fourth highest after Inauguration Day, the day after the Inauguration, and Hurricane Ike.

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